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Media > Press Release

5th September 2007

Oando Unveils Oleum SM: the 21st Century Performance Engine Oil

In accordance with its prime objective of delivering superior consumer product and services, Oando Marketing, a subsidiary of Oando Plc, Nigeria’s leading integrated energy solutions provider, launches its new class of super premium performance motor engine oil, Oleum SM at the BriscoeFord Show Room on Mobolaji Bank Anthony Way, Ikeja Lagos on the Wednesday 5th September, 2007.

Oleum SM, the new flagship product of the company (the highest quality of the Oleum range of products), is the most advanced, 21st century, high performance, multigrade lubricant for today’s most modern gasoline and diesel engines including turbocharged engines. It conforms to the conforming to the latest API (American Petroleum Institute) SM specification. It adapts to the most arduous service conditions in all passenger vehicles and contributes effectively to reducing vehicle downtime for servicing requirements.

Some of the benefits of this premium quality lubricant include:

   
Better wear protection for most modern cars
   
Improved oxidation resistance and deposit protection
   
Exceptional performance in severe driving conditions
   
Excellent cold starting properties
   
Energy conservation
   

Commenting on the new super premium lubricant, the Chief Operating Officer, Oando Marketing, Mr. Ayo Ajose-Adeogun says, “The launch of Oleum SM is once again a display of our unparalleled commitment to customer satisfaction at Oando. We are conscious of the care and attention today’s most modern car owners give their cars and we have formulated a product that conforms to the highest international quality standard to assure customers of guaranteed performance always. In 2007 and beyond, the company plans to aggressively enlarge our lubricant market share and profit generation and we expect Oleum SM to contribute significantly to increased lubricants profitability improvement to the delight of our shareholders.”

According to the Head, Lubricants, Mr. Ayo Osibogun, “We are proud to present Oleum SM, the premium engine oil and the latest addition to the Oleum range of products. The product gives longer drain intervals between oil changes in total safety and is more reliable than other mineral based ACEA E3 type motor oils. Oleum SM effectively increases the usage period of vehicles beyond the normal engine oils. Its super premium performance is seen in its compliance with the EURO 2 and the new EURO 3 technologies.”

It would be recalled that the company is currently running its “Oando Instant Awoof Promo” which is one of the strategies the company has employed to push the Oleum lubricants into the market. The launch of this product is an avenue to meet the needs of high end lubricant users such as automobile sales and service companies such as BriscoeFord.

Oleum SM is available at all Oando Service stations and leading auto companies nationwide.


For more information please contact:

Tokunboh Durosaro
Head, Corporate Communications
Oando Plc
2 Ajose Adeogun Street
Victorial Island, Lagos
Phone: 01 2625857
Email: tdurosaro@oandoplc.com
www.oandoplc.com